The Poverello House logo represents the warmth, faith and compassion that the company strives to provide for the community. Be mindful when using it: Our logo is like a personal sign-off on these ideas we're presenting. The signature consists of two elements that work together as a whole.
Icon :: Wings
The first element you'll notice in our logo is the symbolic wings icon. This dynamic symbol is the defining feature of our design system. It is inspired by the nature of the butterfly wings as it also represents a warm and loving heart. In Japan, the wings of a butterfly was seen as the personification of a person's soul, whether they be living, dying, or already dead. Butterflies also represent rebirth, after all the butterfly was once a caterpillar before it transformed into something much more beautiful. These wings mean change and metamorphosis, but at the same time it means hope.
Signature :: Poverello House
Our signature uses a friendly upper- and lowercase typeface. It shows us as a open and welcoming company with which people of all kinds can depend on.